Use Case · E-commerce

Turn browsers into buyers.
Buyers into loyalists.

Abandoned cart recovery, order confirmations, shipping updates, and post-purchase sequences — the messages that drive revenue for Nigerian online stores. All in one platform.

15%+
Cart revenue recovered
96%
Inbox placement rate
Repeat purchase rate
Features

Built for how Nigerian e-commerce actually works.

Not a generic tool. Every feature built around the realities of selling online in Nigeria.

Abandoned cart recovery
The average Nigerian e-commerce site loses 70% of carts. A well-timed email sequence recovers 15–25% of those — that is revenue sitting on the table.
Order & shipping updates
The emails customers open more than anything else you send. Make them count — branded, instant, and always in the inbox.
Post-purchase sequences
The sale is the beginning. A post-purchase sequence builds loyalty, drives repeat purchases, and turns one-time buyers into brand advocates.
Promotional campaigns
Flash sales, seasonal promotions, new arrivals — broadcast to your full list or a precise segment. 96% inbox means your promotions actually get seen.
Customer segmentation
Segment by purchase history, location, spend level, and engagement. Send the right offer to the right customer — not the same email to everyone.
Naira billing
Every campaign, every automation, every SMS — billed in Naira. No dollar card, no FX surprises eating into your margins.
Workflows

The messages that
move the needle.

Abandoned cart recovery

Recover the revenue you almost lost.

Three touchpoints across email and SMS. Enough urgency to convert without enough pressure to annoy.

Trigger
Cart abandoned
1hr later
Email
"You left something behind"
Day 0
SMS
Last chance + discount
Day 1
Goal
Purchase completed
Auto
Post-purchase sequence

The sale is the start, not the finish.

Thank them, educate them, ask for a review, then upsell. Done automatically for every order.

Trigger
Order confirmed
Instant
Email
Thank you + what to expect
Day 0
Push
Your order is on its way
Day 2
Email
Review request + related products
Day 7
Results

What Go-Mailer does for Nigerian e-commerce.

15%+Cart revenue recovered

Average abandoned cart revenue recovered via Go-Mailer sequences — nearly double what most stores leave on the table.

96%Inbox placement rate

Your promotions land where they get opened — across Nigerian telecoms and major email providers.

Repeat purchase rate

Higher repeat purchase rate from customers enrolled in post-purchase sequences.

“Go-Mailer has proven to be an exceptional platform for managing our bulk email campaigns. The campaign cloning functionality allows for quick creation and sending of similar emails with minimal effort. The support team is also outstanding.”

VerivAfrica
OmotayoVerivAfrica

Every abandoned cart
is revenue waiting.

Go-Mailer recovers it automatically. Naira billing, local support, 96% inbox.

  • No dollar card
  • Naira billing always
  • Local support that picks up