Use Case · EdTech

Turn sign-ups into
active learners.

Onboarding sequences that activate users, progress nudges that keep them engaged, and win-back flows that bring them back. Built for Nigerian education platforms.

23%
Trial-to-paid conversion
96%
Inbox placement rate
Course completion rate
Features

Built for how Nigerian EdTech actually works.

Not a checklist of features you'll never use. The things that keep your learners engaged and converting.

Learner onboarding
The first 7 days determine whether a new sign-up becomes an active learner. A structured onboarding sequence across email and SMS closes the activation gap.
Course completion nudges
Students who go quiet are one timely message away from returning. Behaviour-triggered nudges re-engage learners before they drop off permanently.
Trial-to-paid conversion
Free trial users who haven't upgraded are your highest-intent leads. A targeted sequence at the right moment converts them before the trial window closes.
Certificate & milestone emails
Celebrate completions, send certificates, announce achievements. The messages that create social proof and drive word-of-mouth referrals.
Segmentation by course
Send relevant messages to the right cohort. Students in different courses or at different stages get different communications — all managed without a developer.
Naira billing
Every email, SMS, and push notification billed in Naira. No dollar card required — predictable costs your team can plan around.
Workflows

The messages that
move the needle.

Learner activation sequence

From sign-up to first lesson in 48 hours.

The critical window. A structured sequence gets new users into the product before the initial excitement fades.

Trigger
Account created
Instant
Email
Welcome + start your first lesson
Day 0
Push
Lesson reminder — not started yet
Day 1
SMS
Personal nudge if still inactive
Day 3
Goal
First lesson completed
Auto
Trial conversion sequence

Convert free users before the window closes.

Trial users who haven't upgraded are signalling interest — they just need the right nudge at the right moment.

Trigger
Trial day 5 — not upgraded
Auto
Email
What you'll unlock with full access
Day 5
Email
Trial ends tomorrow — special rate
Day 6
Goal
User upgrades to paid
Auto
Results

What Go-Mailer does for Nigerian EdTech.

23%Trial-to-paid conversion

Average trial-to-paid conversion from Go-Mailer onboarding sequences — nearly double the industry baseline.

96%Inbox placement rate

Your course emails actually get read — across Nigerian telecoms and major email providers.

Course completion rate

Higher course completion rate for learners enrolled in active nudge sequences.

“I discovered Go-Mailer in 2022 while searching for an efficient email platform for my company. Go-Mailer stands out for their exceptional customer support and outstanding email deliverability — delivering directly to the primary inbox 99% of the time.”

Gideon Oware
Gideon OwareGideonoware.com

Activate learners.
Automatically.

The platform Nigerian EdTech companies trust to turn sign-ups into paying students.

  • No dollar card
  • Naira billing always
  • Local support that picks up